Soda Estates gets authority from google

Whilst there is another PR update happening at the moment, most of my sites have not been affected. One site has reached PR4 which is very good considering I have not even promoted it much.

One of my best website marketing achievements at the moment is for the Soda Estates site. When I do a google search for “soda estates” I get the following result:

soda estates site links

soda estates site links

See the links underneath the listing (how we help, latest news, repossession stopped) ?
In the webmaster community a site is considered to have “authority” when it has those links. The site becomes an authoritive site. According to google however there is no such thing as an “authoritive” site. The correct name for these links is “sitelinks” as listed in Googles webmaster tools. Google adds them to a site to help the users browse to different sections of the site and these happen automatically.

They cannot be changed manually and there does not seem to be a way to influence them. This is a shame as I would not automatically choose the same links that are displayed. Whatever they are caused by they seem to be quite an achievement considering the age of the site and the relatively low content that the site has. The site still does not list too well for the keyword terms that I have chosen, but its slowly getting there.

No related posts.

13 thoughts on “Soda Estates gets authority from google

  1. cheers David!

    the plugins are just managed by wordpress. nothing else. erm except i’ve hacked off the nofollow.

  2. David,
    congrats on your aurthority too! i’m sure if you have it it will be back, may just be a glich at google.

    i’m not sure what you mean regarding the little tabs? what version of browser are you using. with firefox i don’t see them.

  3. I use the latest version of Firefox. When you click to enter your name it comes up with a dialog ajax or something box to the right, that says when you click in each input field…

    Name: “You should have a name, right?”

    Your email address: “Your email address. I promise I won’t tell anyone”

    Website: “If you have a website or blog you can type it right here”

    Comments: “This is where you type your comments”

    Try logging out and seeing if you see it then.

  4. Hi mate,

    Just to let you know that google uses your site map to determine which sitelinks to put in the search results.

    At the bottom of your sodaestates websites you have these links and that is where google has got them from. If you want to change the links that google show you have to change the ones on your site.

    Paul

  5. Congratulations on getting your sitelinks. Actually you can (pretty much… okay in theory) influence what sitelinks will appear on SERPs. The most linked to, prominent, and visited pages of your website are commonly the candidates.

  6. Hi there, saw this post whilst reading your latest – you can also influence your site links by logging into Webmaster Tools and showing which pages you DON’T want to come up as site links – Google will then look for other pages to display – through a process of elimination you can then get up the site links you want. Hope this helps :)

  7. Like Home Alone mentions, you can go to Google Webmaster Tools and eliminate Sitelinks, though there’s no guarantee Google will replace them with something you like — or something at all.

    Our blog has Sitelinks under some high traffic keywords but for the life of me I can’t figure out how Google chose some of what it did.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>